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Lessons from that Christmas commercial (Thank you John Lewis, other brands are available)

Relationships are at the heart of our existence. The JISRA project is helping restore relationships to bring peace.

Written by Tarryn Pegna | 07 Nov 2025

Colorful playground with slides, climbing structures and benches in a park-like setting.

Rehabilitating a park in one neighbourhood in Iraq is providing an opportunity for people from diverse communities to spend time together, chatting and building better relationships. As one JISRA participant says, ‘Peace does not necessarily require large-scale steps but can be achieved through small ones, like accepting one another and sharing respect. In this way, together we can become active members in building our community.’ Credit: Tearfund

Restoration starts with a gesture. Someone stepping out of the well-worn ruts of distance and disagreement and offering an opportunity to change the way things are.

Perhaps it’s a gift? (A neatly wrapped vinyl with a post-it note, maybe?) Or, perhaps it’s simply a hand extended, an earnest question that opens a conversation, a smile.

Relationships are at the heart of our existence: with ourselves, with the people around us, with the world we live in, and with the God we either look to or deny.

From our very first breath, at our most instinctive level, we have an inbuilt longing for closeness with others. We reach for our parents and, from that moment, we are impacted and changed by either the nourishment of the love we receive or by the devastation of rejection and separation. And, as the moments tick by and our circle of interactions widen, we spend the rest of our lives grappling with issues, from tiny to overwhelming, that come out of these.

Belonging. Security. Confidence. Provision. We experience or lack all of these things because of relationships.

And they impact every area of our lives.

If John Lewis’s Christmas commercial moves us, it is possibly because we all have felt, on some level at some point, the loss and discomfort of a fractured relationship. Every one of us has experienced the pain of distance between us and another person (or group of people). Or God. Each of us has a personal memory either of the healing of a restored connection or of the deep ache of ongoing or even irreparable brokenness in a relationship.

Differences in opinion and worldview. Struggles for power. Fear of exclusion or of not having enough. Frustration at not being heard and understood. Bitterness at what has been lost in the past.

From within one household right the way to a global level, finding our shared points of connection – in spite of whatever differences we may have – are the key to rebuilding peace and hope. They are the starting point for ending conflict and poverty.

Small acts of relationship restoration

In John Lewis’s Christmas ad, it’s a small gift that says ‘I see you’ which changes the course of things, turning hurting but loving hearts back toward one another.

In other situations, it might start with something as simple as a volleyball match organised between young women of different faiths who would never usually interact with each other.

Or planting trees and rehabilitating a park where families from diverse groups can spend time together, just chatting and letting the children play.

These are just two of the ways that Tearfund, alongside our local partner in two communities in Iraq, has been working to restore relationships as part of a project called JISRA*.

‘I learned that peace does not necessarily require large-scale steps but can be achieved through small ones, like accepting one another and sharing respect,’ says a young woman who has been part of the project. ‘In this way, together we can become active members in building our community.’

‘We learnt that our differences are not weaknesses, but strengths. We don’t need to be alike to work together on an issue in society, but rather we need to work on the issue together with our differences because then we will be united and our determination to succeed will be even greater.’
Sofia, JISRA project participant, Iraq

Conflict and violence in Iraq in recent years have left a legacy of division. Mistrust, fear, pain and bitterness have torn communities apart. Sofia, another JISRA participant, tells us, ‘Before JISRA, relationships between people of different groups were limited to formal interactions only.’

Sofia was part of a friendly volleyball match that was arranged to include young women from different religious groups. She says, ‘We expected to face tensions and challenges, but when all the young women arrived and the match started, we noticed such acceptance for all the participants. After the match, many of the people there expressed a desire for more interventions like this that brought women together.

‘We learnt that our differences are not weaknesses, but strengths. We don’t need to be alike to work together on an issue in society, but rather we need to work on the issue together with our differences because then we will be united and our determination to succeed will be even greater.’

Changing the future through conversations and connection

Through conversations and simple acts of connection, women and young people in these two communities are starting to change the future.

‘Peace isn’t about changing who we are, but understanding who others are,’ says a 44-year-old mother of three who overcame her fears and preconceptions to attend a community event inside a church. What she found there was not conflict, but neighbours and shared stories and experiences. ‘I’m proud to be part of this movement. It changed my life, and I believe it can change our future,’ she says.

‘These initiatives were not just changing lives, but healing wounds that seemed insurmountable. I realised this was my chance to be the change I had always dreamed of,’ says another participant.

Giving. Receiving. Opening the door to recalling shared hopes, dreams, needs and experiences. Setting aside pride and preconceptions. Acknowledging what may have been lost, but being willing to be drawn back into relationship – fully aware that many of the differences that caused division will almost certainly continue to exist, but prepared to move forward anyway by finding a meeting point that allows those divisions to become secondary to a restored relationship.

‘Peace isn’t about changing who we are, but understanding who others are. I’m proud to be part of this movement. It changed my life, and I believe it can change our future.’
JISRA peacebuilding volunteer, Iraq

Like the young man in the John Lewis Christmas ad, for whom joining in the cringe-fest of dad dancing in the living room is a step too far, we are not required to act the same, think the same, or be the same as others in order to live alongside each other in peace. And his glowing smile expresses the joy of hope that healing in a relationship brings.

And, of course, that’s the whole point of the story of Christmas. 

*What is JISRA

JISRA is the Joint Initiative for Strategic Action. It is a five-year project working across seven countries with support from the Dutch Ministry of Foreign Affairs. Its goal is to help create bridges between people to bring about peaceful and just societies by focusing on diverse communities being able to live and work together well. It does this mainly by involving and empowering young people and women to be voices of change in their communities.

Tearfund and our partners have implemented activities working in three main areas:

  • Addressing harmful behaviours within communities that cause people to be excluded or divided, while also encouraging women and young people to be involved in shaping more tolerant coexisting spaces.
  • Working to reduce mistrust, fear and violence between diverse groups. Divisions between communities have often been exacerbated by historical grievances and conflict, so the project starts by creating opportunities for them to interact positively and work together to find ways to live together peacefully.
  • Tackling broader issues in society that affect people from diverse communities being able to coexist peacefully.

The aim of the work is to encourage discussions and build peace across all aspects of community life.

Pray for Iraq

    • Pray for relationships within and between diverse communities to be strengthened and for peace and healing to grow.
    • Lift up all those who are working toward restored relationships that will strengthen communities and allow greater opportunities for people to thrive.
    • Pray for the JISRA project and for Tearfund’s local partners. Ask for safety and encouragement, that the work will bring renewed hope that spreads from community to community and creates a movement of peace and restoration.

Written by

Written by  Tarryn Pegna

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