Every year, Tearfund partners with a well-known figure to front our Christmas Appeal across Northern Ireland. This year, we decided to try something new by partnering with a local influencer to help promote the Appeal. Elanna McGowan, better known as Elle Pearls, is a Canadian-born beauty and lifestyle creator and the founder of Pearl Beauty, a minimalist makeup brand launched in 2020. After meeting her husband, Paddy, while serving as camp counselors at Muskoka Woods in Ontario, Elanna relocated to Northern Ireland ten years ago.
Elanna and Paddy now have three children and run her growing beauty business together. Beyond her makeup line, Elanna has established herself as one of Northern Ireland’s most successful content creators, with over 162,000 followers on Instagram alone. She often uses her platform to share her daily devotions and personal reflections on faith. Elanna and Paddy worship at Causeway Coast Vineyard in Coleraine; over the last year, they have supported the work of Vineyard Compassion through Pearl Beauty. This partnership grew out of Elanna’s desire to mobilise her platforms to support communities on both a local and a global level.
